The Brand Gap is a quick read with 70 or so pages of content scattered with illustrative images in between text content. The tone of this book is a lively, story-like and exciting, while the information is gold. There are many examples from real world to illustrate points which can shed more in-depth reasoning to all the content in this book.
This is a blow-by-blow process for UX design.
Design is a field which goes through several rounds of expanding and concluding a problem and its solution. This means that we as designers don't work on solutions alone, we have to firstly find if the problem for which we made the solution is even legitimate. We can get side-tracked and end up solving a problem which may not even be the core to the user's needs. In this article, we'll lay out a structured way of working on UX design.
Tools are an essential part of any trade, especially design. When we say tools we mean something to carry out a function for UX design deliverables. So, most important tool of any designer is their mind and confidence to do what has to be done.
Designed and Developed by Priyanka Hansda | Envisioned by Ojasv Apurv
